Hello! I make brands easy to understand & hard to resist.
Fractional brand leadership for
specialized sectors.
Manufacturing
Sustainability
Energy
Mobility
Science
Deep Tech
Consulting
Defence
Manufacturing Sustainability Energy Mobility Science Deep Tech Consulting Defence
Imagine if your brand worked as hard as you.
Companies built on deep expertise or complex technology have a natural edge. They offer something few others can match. But that something rarely speaks for itself. And that’s bad for business.
For over a decade, I’ve helped clients translate highly specialized offers into clear and powerful communication. By bringing the benefits of an in-house Brand Director without the full-time expense.
Here’s what happens when someone takes care of your brand.
Focus
You know where to pool your resources and why. Priorities become clear, decisions get easier, and brand activity starts serving your business and your agenda.
Clarity
Everyone inside the organization starts to see the brand the same way. Teams align around a shared story, leaders communicate with confidence, and messages land as intended.
Real Value
Your branding starts to build on itself instead of restarting every time. Your brand gains traction and forward momentum becomes the norm. Congrats, your brand has become an asset!
Past and current partnerships.
UZ Energy
(Energy Storage / 3 years)
Brought in during the Szenchen company’s rebrand and internationalisation phase.
Helped develop new brand platform and full rollout. Advisor to leadership on brand-related issues, hands-on guidance to in-house creatives.
Folio
(Professional Services / Since 2024)
Part of the team since the company’s founding in 2024, helping steer the brand from day one.
Guide priorities, shape tone, and make sure each piece of work contributes to a coherent story that builds brand equity and recognition over time.
Bellagroup
(Formerly “BC Hospitality Group”. B2B hospitality / 6 years)
Defined the purpose and brand foundations for an ecosystem of 3 int. hotel brands and 3 congress venues.
Established a unified narrative framework that aligned leadership and cross-functional teams across the entire organization.
Meet your new partner
You’ll work directly with me, Peter.
I’m bringing successful brand expertise and a positive, collaborative working style to our new partnership.